Middle States Commission on Higher Education


Using a Balanced Scorecard Approach to Strategic Planning

April 23, 2018 - DoubleTree by Hilton Philadelphia Center City - Philadelphia, PA


Philadelphia Skyline · Photo by Bob Krist - Courtesy of Philadelphia Convention & Visitors Bureau.


About the Workshop

The balanced scorecard is a model for strategic planning that helps align activities and initiatives to the vision and strategy of the college.  It helps improve communication of the plan to internal and external stakeholders and gives a dashboard to monitor key performance indicators.  The balanced scorecard approach is beneficial to strategic planning at colleges and universities because it translates the vision of the organization into operational goals.  It provides a simple way to communicate the vision of the organization and links it to individual performance.  It allows for business planning and index setting with the key performance indicators.  It creates a feedback and learning loop that allows the institution to adjust the strategy as needed.


•Providing a blueprint on how to use the balanced scorecard for strategic planning.

•Teaching how to conduct a SWOT analysis and analyze the results to develop objectives and initiatives.

•Offering instruction on how to create strategy maps to view alignment among the various objectives.

•Demonstrating how to align the plan with budgeting to fund the initiatives.

•Showing how to establish key performance indicators that measure the objectives.

•Introducing benchmarking and trend analysis.

•Explaining the use of peer institutions and how to select appropriate peers.

•Assisting in developing a dashboard and tracking system.



Lindsay Swiss, Dean of Planning, Assessment and Institutional Effectiveness; Kristy Bishop, Vice President Academic Affairs, Westmoreland County Community College


7:30 - 8:30 AM                   Registration/Continental Breakfast

8:30 AM - 12 noon             Workshop

12:00 noon - 1:00 PM        Lunch

1:00 PM - 4:00 PM             Workshop Concludes


Registration Closed

The registration fee includes workshop materials, a continental breakfast, refreshment breaks, and lunch. Institutions may send more than one person to this workshop.

Early Registration
(Received on or before March 16, 2018):        $345 per person

Regular Registration
(Received March 17 - April 13, 2018):            $420 per person

NOTE: No on-site registration available.

Cancellations: To qualify for a refund, registrations must be canceled by April 13, 2018. A cancellation fee of $95 will be assessed, regardless of the reason for cancellation. Cancellations received after this date will not receive a refund. Contact MSCHE at (267) 284-5000.





Participants are responsible for their own accommodations. MSCHE has not reserved a block of rooms. For information regarding hotel reservations at the DoubleTree by Hilton Philadelphia Center City click HERE. (Participants that need to book a room for this workshop are advised to make their reservations early. The hotel has limited availability.) The hotel is located at: 237 Broad Street, Philadelphia, PA 19102.

Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104-2680; Telephone: (267) 284-5000